We use a stepped approach to helping your organization develop an internal Social Media program. Each step in the process drives the next step and it all starts by learning what Social Media is and how it’s being used in your specific industry.
L E A R N
We will develop and deliver a working training session custom designed for your industry and your organization
- Educate – define Social Media and Social Capital
- Explore – how is Social Media being used by your industry
- Extrapolate – how could your organization use Social Media
L I S T E N
I will develop a Social Media monitoring system that will monitor Social Media and online news sites for content relevant to your industry and your organization. I can manage this monitoring system on a retained basis, or I can train your employees on how to manage it themselves. Potential uses:
- Business development leads
- Information about your competition
- Best practices for your industry
- Content from industry thought leaders
- Mentions of your company name – both negative and positive
- Potential points of engagement for your Social Media efforts
E N G A G E
We will use the information gleaned from the Learning and Listening stages of the process to develop a customized Social Media engagement strategy to help meet your strategic goals. Your engagement strategy might include:
- Standard Social Media channels
- Blogs
- YouTube
- e-Newsletters
- Internal Social Media channels like Ning & Yammer
- Webinars
- Location-based channels like FourSquare and Facebook Places
- Content development
- Content posting schedule
- Engagement guidelines
- Training for all areas of Social Media